1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognise your device across multiple page requests and across separate visits.
Cookies serve several functions: they can keep you logged in, remember your preferences, understand how you use a website, and help us deliver relevant content and advertising.
Similar technologies include: • Local Storage and Session Storage: Browser-side key-value stores used to save state (e.g. map layer selections) without network requests. • Web Beacons / Pixel Tags: Tiny transparent images used to confirm email opens and track user journeys across pages. • Fingerprinting: Device and browser characteristics used alongside cookies for fraud detection (Stripe uses this for payment security).
This policy covers all such technologies collectively referred to as "cookies".
2. Who Sets Cookies on Maplify?
First-party cookies are set directly by Gosen Group Limited (11425704) trading as Maplify Land Intelligence on the maplify.co.uk domain. These are used to operate core platform functionality and to remember your preferences.
Third-party cookies are set by our trusted partner services: • Google LLC (Google Analytics): Aggregated usage analytics • Microsoft Corporation (Microsoft Clarity): Session recording and heatmap analytics for UX improvement • Stripe, Inc.: Payment session security and fraud prevention • Any embedded third-party map tile or data providers
Third-party cookies are governed by the respective privacy policies of those third parties, links to which are provided in Section 6.
3. Categories of Cookies We Use
We use four categories of cookies, described below:
Essential Cookies (Always Active): These cookies are strictly necessary for the website to function. They enable core features like authentication, security, and session management. You cannot opt out of these cookies, as the website cannot function properly without them. No consent is required for essential cookies under UK law.
Preference / Functionality Cookies: These cookies remember choices you make (such as your preferred base map, layer selections, or language) to provide a more personalised experience. Disabling them may affect your ability to use certain features effectively.
Analytics Cookies: We use Google Analytics and Microsoft Clarity to collect anonymised and aggregated data about how users interact with the platform. This helps us identify which features are popular, diagnose performance issues, and improve the user experience. These cookies do not identify you personally.
Marketing / Targeting Cookies: We may use these cookies to deliver advertisements and marketing communications that are relevant to your interests, and to measure the effectiveness of our campaigns. These are only placed with your explicit consent.
4. Cookie Reference Table
The table below lists the specific cookies set on the Maplify platform. See the interactive table above for full details.
5. Legal Basis for Cookie Use
Our use of cookies is governed by the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
Essential cookies: We rely on "legitimate interests" as the legal basis — these cookies are necessary to deliver the service you have requested and do not require your consent.
Analytics and preference cookies: We rely on your consent (obtained via our cookie banner on first visit). You may withdraw consent at any time.
Payment security cookies (Stripe): These are set by Stripe as a processor operating under a Data Processing Agreement with Maplify. Stripe relies on legitimate interests for fraud prevention.
Where we rely on consent, you have the right to withdraw it at any time by adjusting your preferences as described in Section 6. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.
6. Managing and Controlling Cookies
Cookie Preference Centre: You can update your cookie preferences at any time by clicking "Cookie Settings" in the footer of any page on our website.
Browser Settings: Most browsers allow you to refuse or delete cookies through their settings menu. Instructions for common browsers: • Chrome: Settings → Privacy and Security → Cookies and other site data • Firefox: Settings → Privacy & Security → Cookies and Site Data • Safari: Preferences → Privacy → Manage Website Data • Edge: Settings → Cookies and site permissions
Please note that disabling all cookies may cause parts of the Service to stop working correctly, including the map viewer and account features.
Opt-Out Links for Third-Party Analytics: • Google Analytics opt-out: tools.google.com/dlpage/gaoptout • Microsoft Clarity: clarity.microsoft.com/privacy
Do Not Track: Some browsers include a "Do Not Track" (DNT) signal. We currently do not alter our data collection practices in response to DNT signals, but we will update this policy if our approach changes.
7. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our use of cookies or applicable law. When we make material changes, we will update the "Last Updated" date and, where appropriate, display a revised cookie consent banner so you can review and re-confirm your preferences.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact:
Gosen Group Limited (11425704) trading as Maplify Land Intelligence — Privacy Team Email: privacy@maplify.co.uk
Information Commissioner's Office (ICO): ico.org.uk Telephone: 0303 123 1113
Related policies: Privacy Policy · Terms of Service · Acceptable Use Policy