Acceptable
Use Policy

1. Introduction and Scope

This Acceptable Use Policy ("AUP") governs the use of all services, products, APIs, data, and infrastructure provided by Gosen Group Limited (11425704) trading as Maplify Land Intelligence, a company registered in England and Wales (Company No. 11425704) ("Maplify", "we", "us").

This AUP forms part of our Terms of Service and is incorporated by reference therein. By accessing or using the Maplify platform, you confirm that you have read, understood, and agree to comply with this policy in full.

This AUP applies to all users of the Service, including Free, Professional, and Enterprise plan subscribers, API developers, and any third parties accessing Maplify data or infrastructure.

We reserve the right to update this AUP at any time. Material changes will be communicated via email and/or an in-platform notice.

2. Permitted Uses

The Maplify platform is designed for legitimate professional and personal use in connection with UK property, planning, environmental, and spatial data. The following uses are expressly permitted:

Professional and Commercial Use: • Property due diligence, conveyancing research, and title verification • Planning pre-application screening and development appraisals • Environmental impact assessment (EIA) and habitat regulation assessment (HRA) scoping • Heritage and conservation constraint reviews for planning applications • Ground risk assessment scoping and phase 1 desk study preparation • Mortgage, insurance, and valuation research • Transport, infrastructure, and utility conflict checking

Research and Education: • Academic research and teaching using publicly available data layers • Non-commercial geographic and environmental analysis • Journalism and public interest reporting on spatial data

Personal Use: • Checking constraints on land or property you own or are considering purchasing • General exploration of planning designations and environmental data

API and Integration Use (with valid API key): • Embedding Maplify data into your own software or workflows, within rate limits and attribution requirements set out in our API documentation

3. Prohibited Activities — Platform and Data

The following activities are strictly prohibited on the Maplify platform:

Systematic Data Extraction: • Scraping, crawling, harvesting, or bulk-downloading any data from the platform without a written Enterprise or API agreement • Using automated scripts, bots, or browser extensions to extract layer data, INSPIRE polygons, search results, or any other content at scale • Circumventing or attempting to bypass search quotas, rate limits, or access restrictions of any kind

Data Commercialisation: • Reselling, relicensing, sublicensing, or otherwise commercially distributing any data obtained through Maplify to third parties without our prior written consent • Creating or operating a competing product or service that is substantially derived from Maplify data or platform features • Reproducing government-sourced data (e.g. Land Registry INSPIRE polygons, Environment Agency flood data) in publications, products, or databases without proper attribution and compliance with the relevant open data licence (typically OGL v3.0)

Misleading Use: • Presenting Maplify data as a substitute for a professional search or legal opinion without appropriate disclaimers • Misrepresenting data outputs as definitive legal, cadastral, or engineering determinations • Claiming that Maplify is the original source of government data that it aggregates from official bodies

4. Prohibited Activities — Technical and Security

The following technical activities are strictly prohibited:

Unauthorised Access: • Attempting to gain access to any account, system, or data that you are not authorised to access • Using another user's credentials or session token without authorisation • Exploiting vulnerabilities in the platform, APIs, or associated infrastructure

System Integrity: • Introducing malware, ransomware, viruses, trojans, worms, or any other malicious code • Conducting denial-of-service (DoS) or distributed denial-of-service (DDoS) attacks • Attempting to probe, scan, or test the vulnerability of any Maplify system without explicit written authorisation (bug bounty requests must be submitted to security@maplify.co.uk) • Interfering with the integrity or performance of the Service for other users

API Abuse: • Making API requests in a manner that exceeds your plan's rate limits or quota allocation • Using multiple accounts to circumvent per-account limits • Sharing API keys with third parties or embedding keys in publicly accessible client-side code

5. Prohibited Activities — Content and Conduct

When using features that involve user-generated content (such as annotations, site names, or support messages), you must not:

• Upload, post, or transmit any content that is unlawful, defamatory, obscene, or offensive • Impersonate any person, company, government body, or other organisation • Submit false, misleading, or fraudulent information • Use the Service to harass, intimidate, or threaten any individual • Collect or harvest personal data about other users of the platform • Use the platform to facilitate spam, unsolicited communications, or marketing without consent • Upload content that infringes any third party's intellectual property rights

6. Data Attribution Requirements

All data displayed on Maplify originates from UK government and official bodies. When you reproduce, publish, or incorporate data obtained through the Maplify platform in your own work, reports, or applications, you must:

• Attribute the original data source clearly (e.g. "Source: © HM Land Registry", "© Environment Agency", "© Natural England", as applicable) • Comply with the relevant open data licence, typically the Open Government Licence v3.0 (OGL), which requires attribution and prohibits misleading use • Not imply that Maplify is the originating data authority — Maplify is an aggregation and visualisation platform, not a government body • Include a note that data is subject to change and should be verified with the source authority for critical decisions

HM Land Registry INSPIRE data is subject to specific licencing terms separate from the OGL. Users who wish to reproduce INSPIRE polygon data must consult HM Land Registry's direct licencing terms.

7. Fair Use and Search Quotas

To ensure equitable access for all users, the Maplify platform operates fair use search and API query limits based on your subscription plan:

Free Plan: 5 map searches per month, no API access. Professional Plan: 100 searches per month, limited API access subject to rate limits in our API documentation. Enterprise Plan: Unlimited searches and API calls, subject to Fair Use thresholds agreed in your Enterprise Agreement.

We monitor usage patterns to identify excessive or automated activity that circumvents these limits. Repeated or deliberate circumvention may result in account suspension or enforcement action under Section 8.

If your professional workflow requires search volumes beyond plan limits, please contact us at enterprise@maplify.co.uk to discuss an appropriate arrangement.

8. Enforcement and Consequences

Violations of this AUP may result in the following enforcement actions at our sole discretion and without prior notice:

• Temporary or permanent suspension of your account • Termination of your subscription without refund • Removal of access to specific features, data layers, or the API • Reporting of unlawful activity to relevant law enforcement or regulatory bodies including the National Cyber Security Centre (NCSC), the Information Commissioner's Office (ICO), or the police • Civil legal action to recover damages, injunctive relief, or both

The severity of our response will be proportionate to the nature and impact of the violation. For minor first-time breaches, we may issue a written warning before taking further action. For serious, repeated, or deliberate violations (particularly data theft, security attacks, or fraud), we will act without notice.

If you believe your account has been suspended in error, please contact support@maplify.co.uk.

9. Reporting a Violation

If you become aware of a violation of this AUP — including suspected data misuse, security vulnerabilities, or abusive conduct — please report it to us promptly.

Abuse Reports: abuse@maplify.co.uk Security Vulnerabilities: security@maplify.co.uk (responsible disclosure welcome) Legal and IP Concerns: legal@maplify.co.uk

We take all reports seriously and will investigate promptly. Where appropriate, we will acknowledge receipt within 2 working days.

10. Relationship to Other Policies

This AUP should be read in conjunction with: • Terms of Service — the overarching contract governing your use of the platform • Privacy Policy — how we collect and process personal data • Cookie Policy — cookies and tracking technologies • Accessibility Statement — our commitment to accessible design

In the event of any conflict between this AUP and the Terms of Service, the Terms of Service shall prevail.

11. Contact

Gosen Group Limited (11425704) trading as Maplify Land Intelligence Legal & Compliance Team Email: legal@maplify.co.uk Registered in England and Wales — Company No. 11425704